Series Mania 26

PANEL: DATA-DRIVEN STORYTELLING: HOW TO WRITE IN A COMMUNITY-DRIVEN ENVIRONMENT? - LILLE, MARCH 2026

Does data give us away? What we watch, when we drop off, what stirs us. A Series Mania Forum panel moderated by AC Coppens with Olivier Bernard, COO and Co-Founder of Kedoo (UK), Hugo Brisbois, Producer, NATION (France), Marianne Lévy-Leblond, Head of coproductions, Arte France Digital Development Department (France).

Content creators embrace data-driven production: iterative, reactive, and engineered for engagement. But how far is too far? Can we write with data without letting it write the story for us? What if data also helped uncover new desires, new voices, and stories the industry would never have greenlit?

Between creative instinct and data-driven decision-making, between measurement and prediction, panelists discussed how fiction is still searching for a new balance.